In today’s consumer decision journey, brick and mortar is still alive, but its attraction demands an in-person experience compelling enough for people to take their business offline. To be competitive, a physical space needs to offer breadth and depth, occupying an arena that intersects retail, restaurant and hospitality. We’ve seen firsthand how this trifecta creates a fervent and more vocal brand ambassador who is immersed in a full brand lifestyle. At Chipman Design, we design with the branded environment top of mind, ensuring that every detail speaks to the brand’s mission.