Red Robin Burger Works

The Ask

Expanding their national footprint while targeting the busy lunch crowd in an urban environment, Red Robin launched Red Robin Burger Works in key markets, including Chicago. Chipman Design Architecture was charged with translating the iconic Red Robin suburban experience and key tenets of the brand to this new fast-casual concept.

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The Task

Featuring a smaller square-footage layout, in addition to online ordering and digital menu boards, Burger Works was designed to cater to the on-the-go urban guest. In providing full-service design and architecture services, Chipman Design utilized the City of Chicago’s Self-Certification Program to fast-track the city’s permitting process, meeting schedule requirements for an on-time Grand Opening date.