New Balance
Boylston, MA
Since 2016, Chipman Design Architecture has partnered with New Balance to deliver architectural and design services across corporate-owned and franchise-owned retail locations. The collaboration began with a flagship project in Boston, a significant milestone as the brand’s hometown, where the focus was on translating New Balance’s identity into a retail environment grounded in trust, precision, and clarity.
CDA’s role has consistently supported the evolution of the brand through refreshes and remodels, ensuring each location aligns with current standards while meeting code and operational requirements. The work balances consistency with adaptability, allowing each store to respond to its specific conditions while maintaining a cohesive customer experience.
Across the program, Chipman Design Architecture brings a disciplined approach to planning and execution, coordinating fixture and furniture layouts, refining store formats and supporting prototype development. Each project contributes to a broader framework that reinforces brand identity while improving performance at the store level.
The program maintains consistency across markets while remaining responsive to local context, supporting New Balance’s continued growth through thoughtful planning and a clear focus on the customer experience.
